Sans Normal Sudov 11 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'DT Serifia' and 'DT Serifia Soft' by Deveze Type; 'Frygia' by Stawix; and 'NeoGram', 'NuOrder', and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, modern, chunky, soft impact, approachability, display clarity, modern warmth, playful branding, rounded, soft, bubbly, open apertures, heavy terminals.
A heavy, rounded sans with soft corners and broadly curved construction. Strokes are thick and consistent, with smooth joins and rounded terminals that keep forms from feeling sharp. Counters are generous and open, and the lowercase is compact with a notably tall x-height, giving text a sturdy, even rhythm. Curves dominate (notably in C, O, S, and numerals), while diagonals and joins (V/W/X/K) remain blunt and simplified for a cohesive, friendly silhouette.
Well-suited for headlines, logos, and short-form messaging where a friendly, high-impact voice is needed. It can work effectively in packaging, signage, and social or editorial display settings, particularly at medium-to-large sizes where the rounded shapes and open counters are most expressive.
The overall tone is warm and approachable, with a playful, chunky presence that reads as contemporary and informal. Its rounded geometry and large interior spaces make it feel welcoming and upbeat rather than technical or severe.
The font appears designed to deliver bold visual presence without harshness, combining compact, high-x-height lowercase proportions with rounded, simplified forms for an accessible display voice. Its construction prioritizes a smooth, contemporary look that remains readable while signaling friendliness and energy.
The design emphasizes clarity through open shapes and reduced sharpness, which helps maintain legibility at larger sizes while preserving a distinctive, soft-edged personality. The numerals follow the same rounded, heavyweight logic and visually match the alphabet well.