Sans Normal Mudij 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Sole Sans' by CAST, 'Ciutadella Display' by Emtype Foundry, 'Gotham' by Hoefler & Co., and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, rounded, blocky, compact, heavy terminals, large counters.
This typeface is a heavy, rounded sans with thick, even strokes and broadly curved bowls. Corners are softened throughout, but many joins and terminals retain a slightly squared, block-like finish that keeps forms sturdy rather than bubbly. The proportions feel compact with generous interior counters for the weight, and the overall rhythm is tight and solid, with minimal modulation and clean, upright construction.
Best suited for display typography where impact is the priority: headlines, posters, and bold brand statements. It can work well on packaging and signage thanks to its sturdy shapes and clear counters, especially at medium to large sizes where its rounded details remain crisp.
The tone is bold and straightforward, combining approachability with a sense of force and momentum. Its rounded shapes and stable silhouettes read as friendly and accessible, while the dense color and compact spacing push it toward energetic, attention-grabbing messaging.
The design appears intended to deliver a strong, modern sans voice with softened geometry—pairing high visual weight with friendly curvature for loud, accessible communication.
Uppercase forms are broad and simplified, with strong geometric cues in letters like O and G, and a distinctly heavy, graphic presence in diagonals such as V and W. Lowercase maintains the same robustness with short extenders and rounded joins, supporting dense setting where emphasis is desired.