Serif Normal Polas 10 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Civane Serif' by insigne (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazine titles, branding, classical, confident, formal, literary, authority, impact, heritage, readability, bracketed, beaked, ball terminals, transitional, display-capable.
This serif presents strong stroke modulation with crisp, sharply tapered serifs and a confident, upright stance. Capitals are broad and assertive, with sculpted joins and wedge-like terminals that keep edges clean even at heavy weight. Lowercase forms are compact with a steady x-height, open counters, and distinctive ball terminals and beaked details that add bite to letters like a, f, and j. Figures are sturdy and old-style in feel, with pronounced thick–thin contrast and slightly calligraphic stress that remains consistent across the set.
Best suited to headlines, magazine and editorial titling, and book-cover typography where contrast and strong serifs can carry the page. It can also support premium branding and formal communications when set with ample space and moderate line lengths.
The overall tone is traditional and authoritative, with an editorial polish that reads as serious and cultivated. Its high-contrast sparkle and emphatic weight give it a commanding presence, while the nuanced terminals add a slightly theatrical, literary character rather than a purely utilitarian one.
The design appears intended to deliver a classic serif voice with heightened contrast and weight for impact, balancing traditional proportions with sharper terminal detailing to keep large-size text lively and distinctive.
Spacing in the samples feels generous and the wide capitals create a stately rhythm in headlines. The shapes lean toward classic book-serifs, but the heavy weight and crisp detailing push it comfortably into display territory for short lines and titling.