Sans Normal Lidil 10 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Dexperdy' by Differentialtype, 'Gilton' by Jolicia Type, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, energetic, confident, sporty, friendly, retro, impact, motion, promotion, approachability, branding, oblique, rounded, soft corners, heavy, compact.
A heavy, oblique sans with rounded, swelling curves and subtly tapered joins that give strokes a slightly sculpted, inked feel. Letterforms are compact and sturdy, with broad counters that stay open at display sizes and terminals that lean toward soft, wedge-like cuts rather than flat endings. The rhythm is punchy and forward-leaning, with a consistent slant across caps, lowercase, and numerals; curves (notably in C, G, S, and 0) emphasize smooth, circular construction. Numerals are weighty and highly legible, with a prominent, rounded 8 and a strong, closed 6/9 structure.
Best suited to headlines and short-form display settings where its dense presence and slanted momentum can work as the primary voice. It fits sports and event branding, promotional graphics, bold packaging, and logo wordmarks that need a confident, energetic read. For longer passages, it works most effectively in brief callouts or emphasis lines rather than continuous text.
The overall tone is bold and upbeat, projecting motion and immediacy through its slant and dense color. It feels athletic and promotional, with a friendly roundness that keeps the weight from becoming aggressive. The look leans slightly retro, reminiscent of mid-to-late 20th century headline and sports branding styles.
Designed to deliver maximum impact with a forward-leaning stance and rounded, approachable geometry. The intent appears to balance assertiveness and friendliness, creating a high-energy display style that remains readable and cohesive across letters and numerals.
The lowercase shows simplified, single-storey forms where expected (a, g), reinforcing an informal, contemporary feel. Diagonal strokes (V, W, X, Y) are thick and stable, and the italic construction maintains clear silhouettes with minimal fuss, prioritizing impact over delicate detailing.