Sans Normal Jadim 2 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, straightforward, functional, impact, legibility, modernity, simplicity, clarity, geometric, rounded, open apertures, high legibility, clean.
A heavy, geometric sans with broad proportions and generous counters. Curves are smooth and circular, while terminals are clean and mostly horizontal or vertical, producing a crisp, engineered silhouette. The lowercase shows a single-storey a and g with simple, open constructions; round letters like o and e stay wide and stable, and the overall spacing feels even and sturdy. Numerals are similarly broad and clear, with simple forms and ample interior space that stays readable at size.
Best suited to display applications where presence and clarity matter—headlines, posters, brand marks, packaging, and signage. It also works for short UI labels or dashboards where bold, quickly scannable text is needed, especially at larger sizes.
The tone is contemporary and self-assured, with a friendly approachability coming from its rounded geometry and open shapes. It reads as direct and practical rather than delicate or expressive, giving layouts a solid, dependable voice.
The design appears aimed at delivering a modern, geometric voice with maximum clarity and impact. Its broad proportions, simplified lowercase forms, and open apertures suggest a focus on legibility and a confident, contemporary look in display-driven typography.
In text, the weight and width create strong typographic color and prominent word shapes, making short lines and headings feel emphatic. The wide set and large counters help keep dense settings from clogging, though the overall presence remains assertive.