Sans Normal Jogoh 12 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Dialog' and 'Praxis Next' by Linotype, 'Diaria Sans Pro' by Mint Type, 'Agent Sans' and 'Organic Pro' by Positype, 'NuOrder' by The Northern Block, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, friendly, energetic, modern, approachable, high impact, express motion, friendly display, brand voice, slanted, rounded, soft corners, compact counters, sturdy.
This typeface is a slanted, heavy sans with smooth, rounded curves and gently softened corners throughout. Strokes are thick and confident, with a slightly elliptical, forward-leaning rhythm that keeps forms compact while remaining clear. Bowls and counters are relatively tight, giving letters a punchy, dense color in text, while circular characters like O/0 stay broadly rounded and stable. The lowercase shows simplified, single-storey construction (notably a and g), and the numerals follow the same sturdy, rounded logic for a cohesive overall texture.
Best suited to short, high-impact settings such as headlines, posters, sports and lifestyle branding, packaging callouts, and social/media graphics where a bold, energetic voice is needed. It can work for brief paragraphs at larger sizes, but its dense texture and tight counters will be most effective in display-oriented applications.
The overall tone feels active and upbeat, combining athletic energy with a friendly, approachable softness. Its forward slant reads as dynamic and contemporary, while the rounded shaping keeps it from feeling harsh or overly technical.
The design appears intended to deliver a modern, energetic display sans that stays friendly through rounded forms while communicating motion via a consistent forward slant. It prioritizes strong presence and clear, simplified shapes for punchy branding and promotional typography.
The sample text shows strong word-shape emphasis and a compact, high-impact text color, especially in mixed-case settings. Curved joins and terminals maintain consistent softness, helping large sizes feel smooth and headline-ready while retaining legibility.