Sans Superellipse Fyrud 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Cynosure' by Device, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Eurocine' by Monotype, and 'Address Sans Pro' and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, assertive, energetic, modern, punchy, emphasis, motion, impact, modernity, branding, oblique, slanted, rounded, compact, high-impact.
A heavy, right-slanted sans with rounded, superellipse-like curves and broadly flattened terminals. Strokes are thick and even, with only modest modulation, creating a dense, compact texture. Counters are relatively tight and apertures are somewhat narrowed, which increases impact at display sizes. The forms lean toward squared-round geometry—especially in bowls and numerals—while diagonals and joins are sturdy and simplified for bold clarity.
Best used for short, prominent text where high impact and fast recognition are needed, such as sports identities, event posters, bold hero headlines, promotions, and packaging callouts. It can work for UI banners or buttons when large and spaced carefully, but the dense weight and tighter counters make it less ideal for long passages or small sizes.
The overall tone is athletic and forceful, with a forward-leaning, speed-oriented feel. Its compact darkness reads as confident and promotional, suited to attention-grabbing messaging rather than subtle editorial voice.
The design appears intended to deliver maximum emphasis with a streamlined, contemporary voice—combining rounded-rectangle geometry with a strong oblique stance to communicate speed, strength, and urgency.
The glyphs show consistent rounding and soft-cornered construction that keeps the weight from feeling brittle despite the thickness. Numerals and capitals maintain a strong, blocky silhouette, and the italic angle is pronounced enough to add motion without becoming cursive.