Sans Normal Oklik 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, neutrality, consistency, modernity, geometric, monoline, compact apertures, rounded bowls, blunt terminals.
A heavy, geometric sans with monolinear strokes and firmly squared, blunt terminals. Curves are built from broad, even bowls with smooth joins, while straight strokes stay vertical and steady, giving the design a clear, controlled rhythm. Proportions feel generous and open in the rounds (C, O, G), with relatively compact apertures in letters like S and a, and sturdy, blocky figures that read evenly at display sizes. Lowercase forms are straightforward and contemporary, with a two-storey a and a single-storey g, and round dots on i and j that reinforce the geometric construction.
This font suits bold headlines, posters, and brand marks where strong, clean shapes are needed for immediate impact. It also works well for signage and packaging that benefits from sturdy letterforms and consistent texture, especially in short to medium-length text blocks.
The overall tone is modern and confident, with a no-nonsense clarity that still feels approachable due to the rounded geometry. Its weight and steady structure lend an assertive, editorial presence without tipping into novelty.
The design appears intended as a contemporary, geometric workhorse for high-impact typography—prioritizing uniform stroke weight, simple construction, and reliable legibility in large sizes and prominent applications.
Counters remain well-defined despite the heavy weight, and the uniform stroke treatment keeps texture consistent across mixed-case settings. The numerals match the letterforms in mass and curvature, producing a cohesive, sign-like solidity in headings and short lines.