Sans Normal Asgih 18 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, modern, neutral, clean, functional, friendly, versatility, legibility, neutrality, modernity, geometric, rounded, open apertures, high legibility, balanced.
A clean sans with largely geometric construction and softly rounded curves. Strokes stay even and consistent, with generous counters and open apertures that keep interior spaces clear. Proportions feel balanced and contemporary, with round forms leaning toward near-circular shapes and straight-sided letters staying crisp without sharp detailing. The lowercase shows a single-storey “a” and “g”, and the numerals follow a straightforward, readable design with clear differentiation.
This font suits interface and product typography, where clarity at a range of sizes is important, as well as signage and wayfinding that benefit from open forms. It also works well for general editorial and presentation use, and as a neutral branding sans when a contemporary, unobtrusive voice is desired.
The overall tone is modern and neutral, aiming for clarity over personality. Rounded shapes add a mild friendliness, but the rhythm remains practical and restrained, making the font feel dependable and matter-of-fact.
The design appears intended as a versatile everyday sans: geometric enough to feel contemporary, but restrained enough to stay readable and adaptable across many contexts. Its consistent stroke treatment and open interior spaces suggest a focus on dependable legibility in continuous reading and functional applications.
In text, spacing appears comfortable and even, supporting steady word shapes. The design avoids decorative quirks, relying instead on consistent geometry and clear letterforms to maintain cohesion across capitals, lowercase, and figures.