Sans Normal Nubos 15 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FS Koopman' by Fontsmith and 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, sporty, playful, impact, clarity, modernity, approachability, blocky, rounded, geometric, compact, sturdy.
A heavy, geometric sans with broad proportions and large interior counters. Curves are smooth and near-circular (notably in O/C/G and the bowls of b/p/q), while joins and terminals are mostly flat and clean, giving a crisp, engineered silhouette. The lowercase is built on a tall x-height with short ascenders/descenders, and the overall rhythm is tight and compact despite the wide stance. Numerals are similarly bold and rounded, with simple, clear forms and consistent stroke weight throughout.
Best suited to headlines, large-scale typography, and short copy where bold presence and quick recognition matter. It works well for branding systems, packaging, signage, and promotional graphics that benefit from compact, high-contrast-in-mass letterforms and friendly geometric shapes.
The tone is confident and high-impact, reading as contemporary and energetic. Rounded geometry softens the mass, keeping it approachable rather than severe, which lends a friendly, slightly playful voice suitable for attention-grabbing statements.
The design appears intended as a high-impact display sans that maximizes legibility through large counters and simplified geometry, while projecting a modern, approachable personality. Its consistent weight and broad forms prioritize strong typographic color and visibility in advertising-style applications.
Uppercase forms are straightforward and stable, with a strong horizontal emphasis in letters like E/F/T and robust diagonals in V/W/X. The lowercase retains a single-storey construction for several forms, reinforcing a modern, simplified feel and maintaining clarity at display sizes.