Sans Other Amref 22 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, event flyers, playful, quirky, handmade, friendly, cartoony, expressiveness, approachability, novelty, display impact, chunky, bouncy, irregular, rounded, soft corners.
A heavy, chunky sans with a hand-cut, slightly wobbly construction and softly rounded corners. Strokes stay broadly uniform, but the outlines show subtle irregularities that create a lively, uneven rhythm across the alphabet. Proportions vary noticeably from glyph to glyph, with slightly inconsistent widths and occasional tilted or off-axis joins, giving the set a loose, organic texture. Counters are generally open and simplified, and terminals tend to look blunt and cut rather than crisply engineered.
Best suited to short-form display use such as posters, headlines, packaging, and upbeat branding where a friendly, attention-getting voice is desired. It can also work well for children’s materials, casual signage, and social graphics where personality is more important than typographic neutrality.
The overall tone is playful and informal, with a comedic, kid-friendly energy. Its bounce and imperfect geometry reads as handmade and approachable, closer to a poster-marker or cut-paper feel than a polished corporate sans.
The design appears intended to deliver an expressive, handmade sans for bold display typography—prioritizing charm, motion, and approachable character over strict geometric consistency.
In text, the irregular rhythm becomes a defining feature: words feel animated and attention-grabbing, with strong silhouette variety. The numerals share the same chunky, simplified forms, keeping the tone consistent for display settings.