Sans Normal Lubis 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Laro' and 'Modern Sans' by Larin Type Co, 'Galano Grotesque' by René Bieder, 'Manifestor' by Stawix, 'Gordita' by Type Atelier, and 'Inovasi' and 'Magnify PRO' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, energetic, punchy, retro, playful, impact, motion, attention, branding, display, oblique, rounded, chunky, blocky, soft corners.
A heavy, oblique sans with broad proportions and compact interior counters. Forms are built from large rounded bowls and thick, uniform strokes, with occasional sharp, angled terminals that add momentum. The geometry favors simple, robust shapes—circular O/o, full-bodied a/e, and a single-storey g—resulting in strong silhouette clarity at display sizes. Spacing appears tight-to-normal for a bold italic, emphasizing a dense, solid text color and forward-leaning rhythm.
Best suited to headlines, large-scale signage, posters, and branding where bold, kinetic emphasis is needed. It works well for sports and entertainment graphics, promotional banners, and packaging that benefits from a confident, high-impact voice. At small sizes or in long passages, the dense stroke mass and tight counters may reduce readability compared to lighter text faces.
The overall tone is assertive and fast, with a friendly, almost cartoonish softness from the rounded curves. Its slanted stance and chunky construction suggest motion and impact, making it feel sporty and attention-grabbing rather than formal or restrained.
The design appears intended to deliver maximum impact with a sense of speed and approachability, combining thick, rounded construction with an oblique angle for motion. It prioritizes strong silhouettes and a compact, forceful texture that holds up in bold display settings.
The numerals match the letterforms in weight and slant, with rounded, compact figures that read as sturdy and headline-oriented. Diacritics and punctuation are not shown; the visible character set emphasizes bold, simplified shapes optimized for strong presence.