Sans Normal Atles 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, signage, branding, clean, friendly, modern, approachable, calm, versatility, legibility, clarity, neutrality, modernity, geometric, rounded, open counters, even rhythm, neutral.
This typeface is a clean sans with predominantly round construction and smooth, continuous curves. Strokes are largely uniform, with gentle transitions at joins and terminals that read as softly finished rather than sharply cut. Round glyphs stay close to circular, while straight-sided forms (like E, F, H, I, L) keep a simple, even structure and consistent stroke thickness. The lowercase shows open apertures and clear counters, helping maintain legibility in text, and the numerals follow the same restrained, rounded logic for a cohesive set.
It suits UI and product text, documentation, and general-purpose body copy where an even, low-drama texture is desirable. The clear shapes and open forms also make it a solid option for signage and straightforward branding systems that need a modern, approachable voice.
The overall tone is neutral and contemporary, with a friendly softness coming from its rounded shapes and steady rhythm. It feels practical and unobtrusive—designed to sit comfortably in everyday interfaces and editorial layouts without calling attention to itself.
The design intention appears to be a versatile, contemporary sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its rounded geometry and restrained detailing suggest it was drawn to perform reliably in continuous reading while still feeling friendly in display sizes.
Spacing appears balanced and consistent across the alphabet, producing a smooth texture in paragraph settings. The design avoids overt stylistic quirks, leaning on clear geometry and dependable proportions to keep mixed-case text stable and readable.