Sans Contrasted Mavo 4 is a light, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, subheads, editorial, branding, posters, modern, airy, sleek, refined, modernize, add character, improve clarity, editorial tone, open apertures, flared terminals, humanist, calligraphic touch, rounded bowls.
This typeface presents a clean sans structure with subtly flared, wedge-like terminals and gently modulated strokes. Proportions run on the wide side with generous interior spaces, while curves stay smooth and round, giving bowls and counters a calm, open feel. The lowercase shows a tall x-height and a straightforward, upright stance; joins and terminals are crisp rather than blunt, lending a slightly calligraphic finish without becoming decorative. Numerals follow the same wide, open construction and read evenly alongside the text.
It performs well in display-led contexts such as headlines, subheads, and magazine-style editorial layouts where its width and open forms can breathe. The clean construction also suits brand wordmarks, packaging titles, and poster typography that benefits from a refined but approachable voice.
The overall tone is contemporary and airy, with a polished, editorial sensibility. The flared endings and mild stroke modulation add warmth and sophistication, keeping the voice from feeling purely utilitarian while still reading as modern and uncluttered.
The design appears intended to merge a modern sans foundation with subtle, flare-driven character and restrained contrast, offering a distinctive texture for titling while maintaining clarity in set text at larger sizes.
In text, the wide rhythm and open counters create an even gray value and comfortable spacing at larger sizes. The distinctive terminal shaping is a key character feature, giving headlines a recognizable texture without relying on overt ornament.