Sans Superellipse Iphu 7 is a very bold, very wide, high contrast, italic, tall x-height font visually similar to 'Blak' by Extratype, '1312 Sugoi' by Ezequiel Filoni, 'Blunt' by Miller Type Foundry, and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, packaging, sporty, aggressive, dynamic, retro, impact, speed, athletics, display, slanted, blocky, compact, rounded, angular cuts.
A heavy, right-slanted sans with broad proportions and a compact, forceful rhythm. Strokes are thick with sharply cut terminals and occasional wedge-like notches, creating a mechanical, speed-driven texture. Rounded-rectangle and superellipse-like curves shape counters and bowls, while corners are often softened rather than fully square. The lowercase shows a high x-height and simplified forms; numerals are similarly bulky and forward-leaning, maintaining the same compressed apertures and strong, uniform presence.
Best suited to display typography where impact and motion are desirable—sports branding, team graphics, event posters, action-themed headlines, and bold logo lockups. It can also work on packaging or merch where short, punchy phrases need to read quickly and project strength. For longer passages, it benefits from larger sizes and generous line spacing.
The overall tone reads fast, tough, and competitive, with a clear association to performance graphics and bold display messaging. Its slant and blocky massing suggest motion and urgency, while the rounded geometry keeps it feeling contemporary rather than purely industrial. The result is a confident, high-energy voice suited to attention-grabbing statements.
The design appears intended to deliver a speed-centric, athletic display voice by combining forward slant, heavy mass, and rounded-rectangular construction. The consistent geometry and intentional cut terminals aim to create a distinctive silhouette that holds up in large, high-contrast applications.
Distinctive internal cut-ins and slit-like counters give many glyphs a custom, engineered look and help separate letterforms at large sizes. Spacing appears designed for tight, impactful setting; in extended text the dense color can feel intense, favoring short bursts over long reading.