Sans Normal Arbat 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Nebula' by Brink, 'Aribau Grotesk' by Emtype Foundry, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, neutral, friendly, technical, legibility, versatility, modernity, clarity, monoline, open apertures, large counters, soft curves, even rhythm.
This sans serif shows monoline construction with smooth, circular curves and straight stems that keep an even, steady rhythm. Forms are generally open and roomy, with large counters and generous internal space in letters like O, e, and a. Terminals appear clean and simple, with minimal flare, and joins are straightforward, producing clear silhouettes. The overall drawing favors clarity over personality, with consistent stroke behavior across caps, lowercase, and figures.
Well suited for interface and product typography where clarity and consistent rhythm matter, as well as corporate or startup branding that needs a modern, unobtrusive voice. Its clean shapes work effectively for signage, wayfinding, and presentation graphics, and it can serve as a reliable editorial sans for short-to-medium reading lengths.
The tone is contemporary and matter-of-fact, with a calm neutrality that feels approachable rather than sharp or austere. Rounded curves and open shapes lend a subtly friendly impression while staying suitable for straightforward, information-driven design.
The design appears intended as a general-purpose sans with clear geometry and open forms, prioritizing legibility and a contemporary, versatile look. It aims to perform predictably across varied layouts, from headings to paragraph text, without calling attention to stylistic quirks.
In text, the spacing and open apertures support legibility at display-to-body sizes, and the numerals match the letterforms with similarly simple, modern shapes. The uppercase has a stable, sign-like presence, while the lowercase keeps a practical, readable texture without noticeable calligraphic influence.