Sans Normal Labos 13 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'Corbert Wide' and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, friendly, punchy, impact, motion, modernity, approachability, clarity, rounded, oblique, compact apertures, soft corners, uniform stroke.
A heavy, oblique sans with rounded, geometric construction and largely uniform strokes. The forms are broad and stable, with generous curves in bowls and counters and minimal detailing at terminals, creating a clean, solid silhouette. Letterfit is on the open side in the samples, and the italic slant produces a strong forward rhythm, especially in all-caps settings. Numerals are similarly weighty and rounded, matching the letterforms for consistent color in display sizes.
Best suited to high-impact typography such as headlines, posters, social ads, and bold brand statements where a fast, athletic feel is desirable. It can also work well on packaging and merchandise graphics, especially when short phrases need to read with strong emphasis and a unified, modern tone.
The overall tone is energetic and confident, with a sporty, forward-leaning voice. Rounded geometry keeps it approachable while the mass and slant add urgency and impact, making it feel contemporary and action-oriented rather than formal.
Likely designed to deliver maximum visual punch with a streamlined, geometric sans structure and an assertive oblique stance. The rounded drawing and uniform weight aim for a clean, contemporary look that stays friendly while remaining unmistakably bold and attention-grabbing.
Curved characters (O, C, G, S) read as smooth and engineered, while diagonal-heavy letters (A, K, V, W, X, Y) emphasize speed through the consistent slant. The dense stroke weight and relatively compact internal openings suggest best performance at larger sizes where counters stay clear.