Sans Normal Wiliv 5 is a very bold, normal width, high contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, quirky, hand-cut, retro, friendly, standout display, handmade feel, playful branding, informal tone, bouncy, chunky, irregular, wobbly, rounded.
A very heavy, rounded sans with intentionally irregular, hand-made contours. Strokes swell and taper subtly, with lively wobble along curves and occasional angular cuts in joins and terminals. Counters are compact and often off-center, giving letters a slightly lopsided, organic rhythm. The overall texture is dense and dark, but the uneven edge treatment and varied internal shapes keep it animated and legible at display sizes.
Best suited to display roles such as posters, headlines, packaging, and bold brand marks where a friendly, hand-crafted voice is desired. It can also work for short blurbs, pull quotes, and social graphics, but its dense weight and animated outlines make it less ideal for long-form text at small sizes.
The font reads as playful and characterful, like cut-paper lettering or brushy cartoon titling. Its uneven geometry adds humor and approachability, leaning toward retro-pop and informal editorial tones rather than strict modern neutrality.
The design appears intended to deliver maximum impact with a casual, handmade energy—combining bold, rounded silhouettes with deliberately imperfect outlines to create a distinctive, approachable display voice.
Uppercase forms are sturdy and poster-like, while the lowercase feels especially buoyant, with prominent bowls and simplified, chunky construction. Numerals match the same soft, irregular massing and look best when used large, where the internal shaping and edge wobble are apparent.