Serif Flared Upmal 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, invitations, literary, formal, classic, humanist, text readability, classic tone, crafted detail, editorial utility, flared serifs, calligraphic, sculpted, bracketed, crisp.
A refined serif with subtly flared stroke endings and gently bracketed serifs that give stems a sculpted, tapering feel. The contrast is moderate, with rounded joins and softly swelling verticals that suggest a calligraphic influence without becoming ornate. Counters are open and proportions are balanced, while curves (notably in C, G, O, and e) remain smooth and controlled. Terminals are clean and slightly sharpened, producing a crisp rhythm in both capitals and lowercase. Numerals follow the same understated flare and contrast, reading evenly at text sizes.
Well-suited to long-form reading in books and editorial layouts where a refined serif texture is desired. It also fits display use for headlines, cultural branding, and formal print materials such as programs or invitations where the flared, crafted finishing can add distinction without sacrificing clarity.
The overall tone is classical and bookish, projecting calm authority and a traditional editorial voice. Its flared details add warmth and craft, keeping it from feeling purely mechanical or austere.
The design appears intended to reinterpret traditional serif construction with a flared, calligraphy-tinted finish, creating a comfortable text rhythm while offering a slightly more characterful silhouette for headings and titles.
In the sample text, the face maintains a steady texture with clear word shapes and a consistent baseline presence. Capitals feel stately and slightly narrow in posture, while the lowercase carries the primary readability with neatly finished terminals and a composed, even color.