Sans Normal Buroz 1 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Araboto' by FarahatDesign (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, neutral, friendly, functional, legibility, versatility, modernity, neutrality, clarity, rounded, monolinear, open counters, high legibility, crisp.
This sans serif shows smooth, rounded construction with largely uniform stroke weight and clean, straight terminals. Curves are built from generous circular/elliptical forms, producing open counters in letters like C, O, e, and s, and a steady, even rhythm in text. Proportions feel balanced with clear differentiation between similar shapes; the uppercase is simple and geometric while the lowercase stays straightforward and readable, with compact joins and minimal modulation.
It suits interface and product text where clarity at a range of sizes matters, as well as straightforward branding, packaging, and wayfinding that benefit from clean shapes and open counters. It also works well for presentation decks and general editorial settings when a modern, unobtrusive sans is desired.
The overall tone is neutral and contemporary, with a calm, approachable clarity rather than strong personality or stylistic eccentricity. Its rounded forms soften the voice, making it feel friendly and practical while still looking crisp and modern.
The design appears intended to be a dependable, general-purpose sans that prioritizes legibility and a smooth, contemporary texture. Its rounded geometry and restrained detailing suggest a goal of broad usability across digital and print contexts without calling attention away from the content.
Numerals appear clear and utilitarian, matching the letterforms in stroke and curvature. The sample text maintains consistent spacing and a smooth texture across lines, suggesting a design aimed at predictable readability in continuous reading as well as short labels.