Sans Superellipse Ipfy 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Incised 901' by Bitstream, 'Guildhall' by Device, 'Gltp Starion' by Glowtype, 'Antique Olive' by Linotype, 'Taz' by LucasFonts, 'Eurocine' by Monotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, punchy, retro, impact, speed, emphasis, branding, slanted, rounded, soft corners, compact counters, high impact.
A heavy, right-slanted sans with broad proportions and rounded-rectangle construction throughout. Strokes are thick and relatively even, with smooth, softened corners that keep the silhouettes blunt rather than sharp. Curves read as superelliptical and slightly squashed, producing compact counters and a dense, dark texture in text. Terminals are clean and unadorned, and the overall rhythm is wide and steady, with consistent heft across caps, lowercase, and numerals.
Best suited for short, attention-grabbing settings such as headlines, posters, sports or fitness branding, and bold packaging callouts. It can also work for large-size signage where the wide, slanted shapes and rounded corners remain legible and impactful.
The font conveys speed and force, with a sporty, high-impact tone that feels confident and slightly retro. Its rounded geometry keeps the aggressiveness friendly, reading as energetic and bold rather than harsh or technical.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance, combining wide, rounded forms with dense stroke weight to create a strong display voice.
Lowercase forms appear sturdy and somewhat compressed internally, which increases ink density and emphasizes the italic motion. Numerals match the same rounded, blocky language, maintaining strong presence and uniform color in runs of text.