Sans Normal Orbev 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Kyrial Sans Pro' by Mostardesign; 'Kommon Grotesk' by TypeK; and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, retro, punchy, confident, playful, impact, approachability, display legibility, retro flavor, soft corners, rounded forms, compact, heavy terminals, sturdy.
A heavy, compact sans with strongly rounded curves and soft transitions that keep counters open despite the dense weight. Forms feel slightly condensed in their internal spacing, with broad strokes, minimal contrast, and gently tapered joins that avoid sharpness. The uppercase is blocky and stable, while the lowercase shows simplified, single-storey constructions (notably a and g) with sturdy verticals and generous bowls. Numerals are equally weighty and rounded, designed to hold shape at display sizes without fragile details.
Best suited for display applications where strong presence matters—headlines, branding marks, packaging, and bold editorial callouts. It can also work for short signage and UI banner text when you want a friendly, substantial voice, but its dense weight is more naturally optimized for larger sizes than long-form reading.
The overall tone is bold and approachable, mixing a mid-century, poster-like solidity with a friendly, contemporary smoothness. It reads as confident and attention-getting without feeling aggressive, lending a playful warmth to headlines and short statements.
The design appears intended to deliver maximum visual impact through weight and rounded geometry, creating a distinctive, approachable display sans that remains legible and consistent across letters and numerals.
Rhythm is driven by large, circular bowls and thick terminals, giving text a strong color and a cohesive, almost logo-ready texture. The sample text shows high impact at large sizes, with spacing that supports compact word shapes and clear silhouettes.