Sans Normal Orbuf 17 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Copperplate New' by Caron twice and 'Flexo Soft' by Durotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, confident, friendly, modern, punchy, utilitarian, high impact, quick readability, modern utility, approachable boldness, rounded, compact, blocky, geometric, high-impact.
This is a heavy, rounded sans with compact counters, smooth curves, and squared-off terminals that keep the letterforms feeling sturdy and controlled. Round shapes like C, O, and G are broadly circular with a slightly tightened aperture, while strokes stay consistently thick with minimal modulation. The lowercase is built for density: bowls are large, joins are firm, and the spacing reads tight but even, producing strong word-shapes at display sizes. Numerals match the letters in weight and presence, with bold, simplified forms that remain clear in the sample text.
It works best where strong typographic color is desirable: headlines, short blurbs, branding marks, packaging callouts, and signage-like applications. The dense shapes also suit UI labels and navigation where a bold, compact sans helps maintain clarity at modest sizes, especially on high-contrast backgrounds.
The overall tone is assertive and contemporary, with a friendly softness from the rounded geometry. It feels practical and no-nonsense, but not cold—more like a dependable, high-impact voice meant to be read quickly. The dense rhythm and heavy color give it a confident, attention-grabbing personality.
The design appears intended to deliver maximum impact with simple, rounded geometry and a compact, readable texture. It prioritizes clarity and consistency over delicate detail, aiming for a versatile display-friendly sans that stays approachable while remaining emphatic.
Capitals have a broad, poster-like stance with generous curves and solid internal spaces, while lowercase forms emphasize legibility through large bowls and a tall appearance. Curved letters maintain consistent roundness across the set, and the punctuation/ampersand styling in the sample text aligns with the same chunky, simplified construction.