Slab Contrasted Naru 10 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, industrial, collegiate, posterish, confident, retro, display impact, signage feel, retro utility, brand presence, slab-serif, bracketless, blocky, ink-trap-like, stencil-like.
A heavy slab-serif with broad, squared proportions and emphatic horizontal terminals. Strokes show noticeable contrast, with thick main stems and strong rectangular slabs that often read like horizontal bars cutting through the letterforms, producing a slightly stencil-like effect in several glyphs. Curves are large and round (notably in O/C/G), while joins and serifs stay crisp and geometric, creating a firm, engineered rhythm. The lowercase is compact and sturdy with short ascenders/descenders and robust bowls, while numerals are similarly weighty and built for impact.
Best suited to display settings where its heavy slabs and high-impact shapes can do the visual work—headlines, posters, storefront or wayfinding-style signage, and bold brand marks. It can also add a rugged, vintage flavor to packaging and promotional graphics where a sturdy, industrial voice is desired.
The overall tone is assertive and workmanlike, evoking utilitarian signage and classic display typography. Its strong slabs and punched-in horizontals give it a vintage, industrial character that feels confident, slightly rugged, and attention-seeking.
The design appears intended to maximize presence and legibility at display sizes by combining broad proportions, strong slab terminals, and pronounced internal contrast. Its bar-like cross-strokes and squared serifs emphasize a constructed, sign-painter/print-era feel that prioritizes impact and recognizability over quiet text neutrality.
The dense weight and prominent horizontal elements can create darker bands across words in running text, especially where crossbars align. The design’s strong silhouette and generous internal shapes help maintain recognition at larger sizes, where its distinctive slab treatment becomes a key stylistic feature.