Sans Normal Gonew 1 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Mynor' by The Northern Block, 'Marble' by URW Type Foundry, and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, retro, confident, informal, emphasis, speed, impact, space-saving, display, oblique, condensed, rounded terminals, monolinear, compact.
This typeface is a condensed, right-leaning sans with smooth, rounded stroke endings and largely even stroke weight. Letterforms are compact and tall, with tight internal counters and a streamlined rhythm that keeps words moving forward. Curves (notably in C, G, O, and S) are drawn with soft, elliptical geometry, while straight strokes stay clean and slightly tapered at joins. Numerals and caps share the same narrow proportions, producing a unified, space-efficient texture in lines of text.
It performs best in display settings such as headlines, posters, sports or event graphics, and bold brand lockups where a compact, energetic voice is useful. The tight, tall proportions are also practical when horizontal space is limited, making it suitable for packaging callouts, labels, and short UI headers where a strong oblique emphasis is desired.
The overall tone is fast, punchy, and slightly retro, with an athletic, headline-driven feel. Its slanted stance and compact build convey momentum and assertiveness, while the rounded terminals keep it approachable rather than harsh. The result reads as contemporary-display with a casual confidence.
The design appears intended to deliver a space-saving, high-impact sans with a built-in sense of speed and emphasis. By combining condensed proportions, a consistent slant, and rounded terminals, it aims for a modern display look that stays friendly while remaining visually forceful.
Distinctive narrow caps and a consistently oblique axis make the font stand out in short bursts, while the rounded terminals help prevent the dense forms from feeling brittle. The lowercase has a straightforward, utilitarian construction that prioritizes quick recognition over calligraphic detail, and the numerals match the same condensed, forward-leaning cadence.