Sans Normal Logen 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ghosta Neue' by Black Studio, 'Otoiwo Grotesk' by Pepper Type, 'Ordina' by Schriftlabor, 'Predige Rounded' by Type Dynamic, 'Tablet Gothic' by TypeTogether, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, punchy, impact, speed, attention, modernity, readability, oblique, rounded, compact, high impact, friendly.
A heavy, oblique sans with rounded terminals and broadly swollen strokes that stay visually even across curves and straights. The shapes lean forward with a consistent slant, and the counters are relatively tight, giving the letters a compact, high-density feel. Uppercase forms are sturdy and simplified, while lowercase uses single-storey constructions (notably the a and g) that read cleanly at display sizes. Numerals are thick and open enough to remain distinct, with an overall rhythm that favors bold silhouette over interior detail.
Best suited to headlines, posters, and branding moments that need immediate impact and a sense of speed. The bold oblique forms work well for sports, event promotion, and energetic packaging, and can also serve as a punchy accent in editorial layouts when used sparingly.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Its rounded geometry keeps the voice approachable rather than harsh, balancing impact with a friendly, contemporary feel.
The design appears intended to deliver high-impact readability with a dynamic, forward-moving slant, pairing simplified sans shapes with rounded, modern contours for strong display presence.
Diagonal joins and angled stroke endings contribute to a slightly compressed, aerodynamic look in words, especially in mixed-case settings. The weight creates strong color on the page, making spacing and counters feel intentionally snug for headline use.