Sans Normal Lubah 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Centra No. 2' by Monotype, 'Endorphin' by Tall Chai, 'Causten' by Trustha, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, sporty, friendly, energetic, impact, approachability, motion, display, rounded, soft corners, compact, bouncy, poster-like.
A very heavy, right-leaning sans with rounded construction and broad, smooth curves. Strokes are low-contrast and consistently thick, with large counters in letters like O, D, and P and a generally compact, sturdy footprint. Terminals are softly finished, and joins stay clean and blunt, giving the shapes a solid, simplified silhouette. The lowercase shows a single-storey a and g, a round i/j dot, and a short-armed r; overall spacing and rhythm feel tight and deliberate for dense setting at larger sizes.
Best suited to headlines, short statements, and display settings where strong impact and quick readability matter. It works well for branding and packaging that want a friendly but forceful presence, and for sports or youth-oriented graphics where the italic slant adds motion.
The letterforms read as upbeat and assertive, combining a friendly roundness with a forward-leaning, sporty momentum. The weight and compact shapes create an attention-grabbing voice suited to bold, high-energy messaging rather than subtle typography.
The design appears intended as a bold display sans that prioritizes immediate visual impact and a lively, contemporary feel. Its rounded geometry and consistent slant suggest a goal of staying approachable while delivering strong emphasis in titles and branding.
Round counters and softened corners help keep the heavy weight from feeling harsh, while the consistent slant produces a cohesive, dynamic texture across lines. Numerals are equally bold and rounded, matching the alphabet’s simplified, poster-oriented geometry.