Sans Normal Madun 13 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Taz' by LucasFonts, 'Fact' by ParaType, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, dynamic, high impact, motion, headline focus, athletic tone, brand punch, slanted, blocky, compact, rounded, high-impact.
A heavy, slanted sans with broad proportions and compact internal counters. Letterforms lean forward with smoothly rounded curves paired with firm, flattened terminals, creating a sturdy, block-like silhouette. The stroke treatment stays consistent across curves and straights, with generous weight that tightens apertures and emphasizes large, dark shapes. Figures are similarly robust and rounded, designed to hold together as bold, cohesive word images at display sizes.
Best suited to large-scale applications where impact is the priority: headlines, posters, sports and event graphics, bold branding moments, and packaging callouts. The dense weight and compact counters favor short phrases and titles over long reading, where its strong texture can become visually heavy.
The overall tone is energetic and forceful, with a forward-leaning posture that suggests motion and urgency. Its dense black texture and wide stance read as confident and attention-grabbing, giving it a sporty, headline-driven character.
This design appears intended to deliver maximum visual punch through broad, forward-leaning forms and a tightly packed internal structure. The goal is likely a modern, athletic display sans that remains clean and straightforward while projecting speed and confidence.
The slant is pronounced enough to create a strong rightward flow in lines of text, while the broad set and tight counters produce a solid, poster-like color on the page. Curves (O/C/S) maintain a smooth, rounded feel, while diagonals (A/V/W/X/Y) reinforce the dynamic, action-oriented rhythm.