Sans Other Tugiv 7 is a light, wide, low contrast, upright, normal x-height font.
Keywords: body text, editorial, ui text, branding, signage, clean, calm, contemporary, neutral, approachable, readability, neutrality, versatility, clarity, modernity, open counters, generous spacing, rounded terminals, humanist, soft geometry.
This typeface presents a clean, open sans construction with softly rounded terminals and gently tapered joins. Curves are smooth and broad, with generous counters in letters like C, O, e, and g, and a generally even, steady rhythm across text. Proportions skew spacious, with a modest stroke weight that keeps forms airy while maintaining clear silhouettes; diagonals in V/W/X and the bowl-and-stem relationships in b/d/p/q are drawn with a restrained, consistent logic. Numerals are simple and readable, with clear differentiation and uncomplicated shapes suited to continuous text settings.
It is well suited to editorial and general-purpose body text where a clean, unobtrusive texture is desired. The open forms and straightforward numerals also make it a solid choice for interface copy, informational layouts, and signage, while its calm presence can support contemporary branding without overpowering other design elements.
The overall tone is modern and quiet, aiming for neutrality rather than strong personality. Its soft curves and open apertures keep it friendly and accessible, while the restrained detailing reads professional and composed.
The design appears intended as a versatile, readable sans with a gentle, modern finish—prioritizing open shapes, smooth flow, and consistent texture for comfortable reading across paragraphs and mixed-case settings.
The lowercase shows a mix of simple, functional forms and slightly humanist inflections (notably in the shapes of a, e, and g), which helps text feel less rigid than purely geometric sans designs. The font maintains clarity in paragraphs, with smooth texture and minimal visual noise.