Sans Normal Jomok 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Brignell Square' by IB TYPE Inc., 'ITC Franklin' by ITC, 'Contemporary Sans' by Ludwig Type, 'PG Gothique' by Paulo Goode, 'Franklin Gothic SB' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, emphasis, promotion, brand presence, oblique, rounded, compact, sturdy, high-impact.
This is a heavy, oblique sans with compact proportions and rounded, closed counters. Strokes are thick and consistently weighted, with smooth curves and only subtle tapering at joins, giving the forms a sturdy, carved-from-solid feel. The italic angle is pronounced and consistent across caps, lowercase, and figures, producing strong forward motion without becoming calligraphic. Apertures are generally tight, terminals are clean and blunt, and the overall rhythm is dense and punchy, optimized for large-scale impact.
It performs best in headlines, posters, and promotional copy where a dense, powerful texture is an advantage. The strong oblique stance and heavy weight make it well suited to sports branding, apparel graphics, packaging callouts, and short, emphatic UI or advertising phrases. For longer paragraphs, generous size and spacing will help maintain clarity due to the tight apertures and dense color.
The tone is bold and energetic, with a sporty, headline-driven attitude. Its rounded construction keeps it approachable, while the strong slant and weight communicate urgency and confidence. The overall feel is contemporary and promotional, suited to attention-grabbing messaging rather than quiet text.
The design appears intended as a high-impact italic display sans that combines geometric roundness with a strong forward slant. Its goal is to deliver immediate emphasis and motion while staying clean, modern, and broadly usable for branding and promotional typography.
Uppercase forms read broad and stable, while lowercase maintains compact counters that can darken in longer lines. Numerals are robust and highly legible at display sizes, matching the letterforms’ rounded geometry and forward-leaning stance.