Sans Normal Dulim 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, posters, packaging, editorial, children's media, friendly, playful, casual, hand-drawn, warm, approachability, human touch, casual readability, soft modernism, rounded, soft terminals, monoline, quirky, informal.
A rounded sans with a gently irregular, hand-drawn construction and mostly monoline strokes that swell only slightly at curves. Counters are open and circular, with softened terminals and subtly uneven joins that give the forms a lively rhythm rather than strict geometric precision. Uppercase proportions feel roomy and simple, while the lowercase shows more personality in its curved shoulders and slightly varied stroke lengths. Numerals follow the same soft, rounded logic with clear silhouettes and minimal sharp corners.
Well suited to branding and packaging that benefits from warmth and approachability, as well as posters, headlines, and short editorial passages where a casual tone is desired. It can also work for children’s media, event materials, and social graphics that need clear letterforms with a friendly personality.
The overall tone is friendly and approachable, with a casual, personable voice that feels more human than corporate. Its soft curves and mild irregularities add charm and a lighthearted, conversational energy without becoming overly decorative.
The design appears intended to combine the clarity of a rounded sans with a lightly hand-drawn character, prioritizing approachability and charm over strict geometric uniformity. Its consistent softness and open counters suggest a focus on readable, upbeat display and text use in informal contexts.
Round letters like O/C/G read very smooth and open, while diagonals (V/W/X/Y) introduce a bit more angularity that enhances the hand-made feel. The lowercase g is single-storey and the a is single-storey, reinforcing an informal, modern sans flavor. Spacing appears comfortable in text, and the shapes stay consistent across caps, lowercase, and figures.