Sans Other Bidis 18 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children's, branding, playful, retro, quirky, handmade, friendly, standout display, add personality, retro charm, approachability, informality, bouncy, wonky, chunky, rounded, compact.
A compact, heavy sans with a deliberately uneven, hand-cut rhythm. Strokes stay broadly consistent in thickness, with softly rounded joins and corners that keep the dense shapes from feeling harsh. Many glyphs show subtle tilts, bulges, and slightly irregular curves, creating a lively texture across words. Counters are relatively small for the weight, and terminals tend to be blunt or gently curved, with a casual, simplified construction in both caps and lowercase.
Best suited to short, attention-grabbing text such as posters, event titles, packaging callouts, and brand marks that want an approachable, playful edge. It can work well on apparel graphics and social media creatives where bold, characterful letterforms need to hold up at a distance.
The overall tone is upbeat and informal, with a retro cartoon sensibility and a touch of mischievous wobble. Its irregularity reads as personable and crafted rather than mechanical, giving headlines a lively, conversational voice.
The design appears intended as a bold display sans that prioritizes personality and punch over neutrality. Its controlled inconsistency and rounded, chunky shapes suggest a goal of evoking hand-made signage or vintage cartoon lettering while remaining straightforward to set in mixed case.
The set maintains a consistent visual “bounce” in baseline and sidebearings, which adds character but can make long passages feel busy. Numerals and punctuation follow the same chunky, simplified logic, helping the design stay cohesive in display settings.