Sans Faceted Beto 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Mako' by Deltatype, 'Diamante EF' by Elsner+Flake, 'Neusa Neu' by Inhouse Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, team apparel, packaging, industrial, athletic, tough, retro, mechanical, impact, ruggedness, signage, sportiness, machined look, octagonal, beveled, angular, blocky, stencil-like.
A heavy, all-caps-forward display sans built from crisp, planar facets that replace curves with chamfered corners and clipped terminals. Strokes are uniformly thick with minimal modulation, producing dense, high-impact letterforms and compact counters. The geometry leans octagonal throughout (notably in O/Q/0 and rounded lowercase), and the rhythm is assertive, with short crossbars and squared joins creating a rigid, engineered texture. Lowercase forms echo the same faceted construction with a tall, sturdy silhouette and simplified apertures.
Best suited to short, high-contrast applications such as headlines, posters, event graphics, sports branding, merchandise, and packaging where a rugged, industrial tone is desirable. It can work in brief subheads or pull quotes, but longer text benefits from generous tracking and leading due to the dense counters and blocky texture.
The faceted, chiseled construction gives the font a tough, utilitarian voice that feels at home in sports, machinery, and bold headline settings. Its hard edges and compressed counters convey strength and urgency, with a distinctly retro-industrial flavor.
The design appears intended to deliver maximum impact through a faceted, cut-corner construction—evoking stamped metal, jersey lettering, and industrial signage while staying clean and sans in its overall structure.
Numerals are similarly octagonal and poster-like, with the 0 reading as a cut-corner block and the 8/9 built from stacked, squared counters. The overall color is very dark on the page, so spacing and line breaks matter for maintaining legibility in longer phrases.