Sans Other Efmad 4 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: posters, headlines, packaging, signage, logos, playful, retro, punchy, friendly, comic, attention, fun, informality, display, rounded, chunky, bouncy, soft, dynamic.
This typeface uses thick, rounded strokes with a consistent rightward slant and gently swelling curves that give letters a buoyant, slightly wobbly rhythm. Terminals are blunt and soft rather than sharply cut, and counters tend to be compact, producing strong, dark silhouettes. Uppercase forms feel broad and simplified, while lowercase shapes are compact and sturdy, with a single-storey “a” and “g” and an overall informal construction. Figures are heavy and lively, with curved joins and a hand-drawn sense of unevenness that reads as intentional rather than accidental.
Well-suited for posters, headlines, and short promotional copy where a bold, playful personality is needed. It can work effectively in packaging, event signage, and logo wordmarks that benefit from a friendly, retro-leaning presence.
The overall tone is upbeat and humorous, with a vintage cartoon energy and a casual, approachable voice. Its lively slant and chunky forms suggest motion and friendliness, making it feel more expressive than neutral.
The design appears intended to deliver maximum impact with a fun, informal voice—combining heavy rounded forms with an energetic slant to create a cartoonish, attention-getting display sans.
The strong weight and tight interior spaces favor display use, where the energetic shapes can be appreciated without counters filling in. The italic stance and slightly irregular widths create a dynamic texture that can feel animated across a line of text.