Sans Normal Jelem 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Molde' by Letritas, 'Classic Grotesque' by Monotype, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, modern, punchy, impact, momentum, modern branding, display emphasis, sport aesthetic, rounded, oblique, compact apertures, ink-trap like, high impact.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are strongly weighty with subtle contrast and smooth curves, producing sturdy counters and an even, dark typographic color. The italic slant is consistent across capitals, lowercase, and figures, and terminals are mostly clean and blunt with occasional wedge-like joins that add a slightly engineered feel. Forms lean toward closed apertures and compact interiors in letters like a/e/s, while round letters (o/c) stay near-circular, reinforcing a geometric rhythm.
This font performs best in large sizes where its mass and slant can deliver immediate emphasis—headlines, posters, campaign graphics, and bold brand systems. It also suits packaging and sports or tech-adjacent identities that benefit from a fast, powerful voice.
The overall tone is assertive and high-energy, with a sporty, headline-forward presence. Its slanted stance and dense blackness read as fast, confident, and contemporary, suited to bold messaging rather than quiet neutrality.
The design appears intended to deliver maximum impact with a streamlined geometric base and a consistent italic angle, prioritizing speed, presence, and modernity for display typography.
The sample text shows strong word-shape momentum from the sustained slant, with tight-looking counters that help the face feel solid at display sizes. Numerals appear similarly weighty and rounded, maintaining the same forward-leaning, impact-driven character.