Sans Normal Likat 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Rawson' by Latinotype, and 'Anona' by Nova Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, modern, confident, friendly, impact, momentum, approachability, brand punch, display emphasis, rounded, oblique, chunky, soft corners, compact.
A heavy, slanted sans with broad, rounded forms and a tight, compact interior rhythm. Strokes are thick and smoothly modulated with gently softened corners, giving counters a slightly pinched, oval feel in letters like C, G, O, and Q. The italics are constructed (not calligraphic), with a consistent forward lean and sturdy joins; diagonals (A, K, V, W, X, Y) read as dense, stable wedges rather than sharp, spindly lines. Lowercase shows single-storey a and g, a simple, rounded e, and a short-armed r, all drawn to keep apertures small and silhouettes bold at display sizes. Numerals are similarly weighty and rounded, with clear, simple shapes that match the letterforms’ mass and slant.
Best suited to short, attention-grabbing text such as headlines, posters, and campaign graphics where its dense weight and slanted momentum can carry the layout. It also fits sporty or energetic branding and bold packaging where rounded, modern forms help keep the tone friendly. For longer text blocks, it benefits from larger sizes and a bit of added letterspacing to maintain clarity.
The overall tone is assertive and high-impact, with a fast, forward-leaning stance that feels active and contemporary. Rounded geometry keeps it approachable rather than aggressive, making it feel sporty and confident without turning harsh or industrial.
The font appears designed to deliver maximum impact with a lively oblique stance, combining rounded, geometric construction with compact counters for a strong, contemporary voice in display settings.
Spacing in the samples feels intentionally tight, creating a dense, headline-ready texture. The design favors strong silhouettes and compact apertures, so it reads best when given enough size or tracking to prevent dark spots in longer lines.