Sans Normal Irme 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids branding, logos, playful, retro, friendly, chunky, bouncy, playful display, friendly branding, retro impact, bold headline, rounded, soft, bulbous, cartoonish, compact.
This typeface uses heavy, rounded strokes with soft terminals and generous curves that create a bubbly silhouette. Letterforms are built from thick, blobby shapes with small counters and occasional pinched joins, producing a lively, slightly irregular rhythm. The proportions feel expansive and friendly, with simplified construction and minimal sharp corners; curves dominate, and straight segments are short and softened. Numerals and capitals share the same inflated, sculpted look, keeping color dense and consistent across words.
Best suited to headlines and short, expressive copy where its rounded weight can act as a graphic element. It fits playful branding, posters, product packaging, and logo wordmarks—especially in contexts that benefit from a friendly, nostalgic display voice.
The overall tone is cheerful and whimsical, with a retro display feel that reads like hand-cut signage or playful packaging lettering. Its chunky forms and rounded details project warmth and approachability, leaning more toward fun and personality than formality or restraint.
The design appears intended to deliver a high-impact display look with soft, rounded geometry and a deliberately playful rhythm. It prioritizes character and immediacy, aiming for a bold, approachable presence rather than neutral text setting.
The dense stroke mass and tight internal spaces make the typeface most comfortable at larger sizes, where its distinctive curves and notches remain clear. In the sample text, it produces strong visual texture and a pronounced word shape, emphasizing a bold, poster-like presence.