Sans Normal Irma 11 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, logos, playful, retro, friendly, bouncy, chunky, attention, approachability, nostalgia, humor, impact, rounded, bulbous, soft terminals, blunt, compact counters.
A heavy, rounded display sans with bulbous curves, softened corners, and blunt terminals that feel lightly flared rather than sharply cut. Strokes are thick and confident with subtle modulation, and many joins show a gentle pinch or notch that adds character without becoming ornate. Counters are relatively small and often teardrop-like, producing strong ink presence and a compact internal rhythm. The overall fit is generous and the silhouettes are wide and cushiony, creating a bold, buoyant texture in both uppercase and lowercase, with sturdy, simplified numerals to match.
Well-suited for large-scale display settings such as posters, headlines, product packaging, and branding where a friendly, attention-grabbing voice is desired. It can also work for short bursts of text—taglines, labels, or social graphics—when high impact and a playful mood are priorities.
The tone is cheerful and extroverted, with a retro sign-painting and cartoon-adjacent warmth. Its inflated forms and soft edges make it feel approachable and humorous, leaning toward fun, casual messaging rather than formal communication.
Designed to deliver maximum visual impact with soft, rounded geometry and a lively rhythm, aiming for an approachable display voice with a nostalgic flavor. The consistent weight and simplified details suggest an intention to remain bold and legible in graphic, high-contrast applications while retaining distinctive personality.
Uppercase forms read especially poster-like due to their broad proportions and small apertures, while lowercase keeps a similarly weighty, rounded construction that maintains a consistent, upbeat rhythm in text lines. The strong black shapes and compact counters can fill in visually at smaller sizes, so it performs best where its silhouette can be appreciated.