Sans Normal Abdiy 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, editorial, captions, presentations, clean, modern, dynamic, friendly, neutral, emphasis, readability, modernity, approachability, utility, oblique, humanist, open apertures, rounded terminals, soft curves.
This italic sans shows smooth, rounded construction with gently modulated curves and a consistent, even stroke. Letterforms lean forward with a steady slant and generous internal counters, giving the set an open, breathable texture. Terminals are mostly clean and slightly softened rather than sharply cut, and the overall geometry favors circular and elliptical bowls with straightforward joins. Numerals follow the same oblique, streamlined logic, staying clear and unobtrusive alongside text.
It works well for interface typography, product copy, and general editorial settings where an italic is needed for emphasis without becoming decorative. The open shapes and steady slant also suit captions, pull quotes, and presentation graphics that benefit from a clean, modern italic voice.
The overall tone feels contemporary and approachable, with a subtle sense of motion from the italic angle. Its restrained shapes keep it neutral enough for general use, while the soft curves add a friendly, easygoing voice.
The design appears intended as a practical, contemporary italic companion that adds movement and emphasis while maintaining the simplicity and clarity of a modern sans. Its rounded, open structure suggests an emphasis on readability and an approachable, everyday tone.
The rhythm is smooth and continuous in running text, with wide, open forms that help preserve clarity at smaller sizes. The italic is more of a true oblique-forward stance than a calligraphic script, keeping details minimal and consistent across the set.