Sans Other Apmo 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Otter' by Hemphill Type, 'EquipCondensed' by Hoftype, 'Marquee' by Pelavin Fonts, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, event promos, playful, bouncy, friendly, quirky, chunky, display impact, playful branding, friendly voice, quirky texture, rounded, wedge-cut, offbeat, cartoonish, irregular.
A heavy, rounded sans with compact counters and a soft, inflated silhouette. Strokes remain largely monolinear, but many terminals are subtly wedge-cut or angled, producing a hand-cut, slightly uneven rhythm. Curves are broad and geometric while joins and notches introduce small kinks that keep the texture lively rather than strictly mechanical. The uppercase reads big and blocky; the lowercase is sturdy and open enough for display use, with single-storey forms and simplified construction throughout. Numerals are thick and friendly, matching the same cut-terminal logic and overall mass.
Best suited to short, bold statements such as headlines, posters, packaging, and playful branding where character matters more than neutrality. It also works well for signage and promotional graphics that benefit from a friendly, attention-grabbing voice.
The tone is upbeat and informal, with a toy-like bounce that feels comic and approachable. Its deliberate irregularities and chunky shapes suggest fun, energy, and a casual confidence rather than precision or restraint.
Designed to deliver maximum impact with a warm, playful presence, combining rounded, high-mass letterforms with intentionally quirky cut terminals to create an expressive, memorable display texture.
The font’s personality comes from consistent micro-tilts and cut-ins at ends and joins, which create a distinctive texture in longer lines. In the sample text, the heavy color and tight internal spaces make it happiest at larger sizes where counters and notches stay clear.