Slab Normal Gudu 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, sturdy, retro, confident, friendly, poster-ready, impact, readability, stability, bold branding, vintage flavor, blocky, chunky, bracketed, rounded, compact.
This typeface uses heavy, block-like strokes with slab serifs that read as squared and slightly bracketed. Curves are generously rounded (notably in C, G, O, and S), while terminals and serifs stay blunt and weighty, creating a dense, even color. Counters are relatively small for the weight, and the overall rhythm is steady and highly legible at display sizes. Numerals share the same chunky, rounded construction, with consistent stroke endings and a cohesive silhouette across the set.
It performs best where impact and quick readability matter—posters, large headlines, signage, and bold packaging callouts. The chunky slabs also make it a solid choice for logo wordmarks and branded titling where a sturdy, vintage-leaning presence is desired.
The overall tone is robust and self-assured, leaning toward a retro, headline-driven voice. Its soft rounding keeps the weight from feeling harsh, giving it an approachable, workmanlike warmth suited to bold messaging.
The letterforms appear designed to deliver maximum visual weight and stability while staying friendly through rounded curves and softened joins. The consistent, no-nonsense construction suggests an aim toward dependable display typography that can carry short messages with authority.
The design balances squareness and roundness: many forms feel built from rectangles with eased corners, producing strong silhouettes and clear word shapes. Spacing appears comfortable for big sizes, and the heavy serifs help anchor lines of text in short to medium settings.