Sans Normal Atdem 1 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'FF Tisa Sans' and 'FF Tisa Sans Paneuropean' by FontFont (names referenced only for comparison).
Keywords: ui text, editorial, web content, wayfinding, product branding, clean, modern, friendly, neutral, minimal, legibility, versatility, neutrality, modern simplicity, approachability, monoline, rounded, open apertures, humanist, airy.
A clean monoline sans with rounded terminals and gently modulated curves that keep the texture smooth and even. Proportions feel balanced and contemporary, with generous counters and open apertures that help letters stay distinct at text sizes. The uppercase is straightforward and geometric-leaning, while the lowercase introduces slightly more humanist shaping (notably in the single-storey forms and softly curved joins), giving the design a relaxed, readable rhythm. Numerals match the letterforms with simple, open shapes and consistent stroke endings.
This font suits UI and web typography where clarity and a steady rhythm are important, especially for paragraphs, labels, and navigation. It also works well for editorial layouts and general marketing copy that benefits from a clean, contemporary tone, and can extend to signage/wayfinding when a friendly, unobtrusive sans is desired.
The overall tone is modern and approachable, with a calm, neutral voice suited to everyday interface and editorial settings. Rounded endings and open forms add a friendly softness without becoming playful or decorative.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility through open counters, simple construction, and restrained detailing. Its softened terminals and balanced proportions suggest an aim to feel modern and approachable while remaining neutral enough for broad everyday use.
Spacing appears comfortably open in the sample text, producing an airy paragraph color and clear word separation. Round letters maintain smooth continuity, while straight-sided forms stay crisp, creating a dependable, general-purpose feel.