Sans Normal Rabav 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, contemporary, soft, soften geometry, friendly branding, display clarity, modern utility, rounded, geometric, smooth, sturdy, clean.
A rounded, geometric sans with smooth, continuous curves and squared terminals softened by generous corner rounding. Strokes stay consistently thick with little modulation, and counters are open and even, giving the forms a sturdy, high-impact silhouette. The design favors simple construction and clear rhythm: round letters are close to circular, joins are clean, and diagonals feel stable rather than sharp. Lowercase forms read straightforward and modern, with a single-storey a and g and compact, well-contained apertures that keep word shapes tight and coherent.
This font performs best in headlines and short to medium blocks where a friendly, graphic sans is desired—brand marks, packaging, posters, and retail or wayfinding signage. Its rounded construction and dense stroke weight help it hold up in high-contrast layouts and on-screen UI labels where a softer, more personable tone is needed.
The overall tone is warm and approachable, with a friendly softness that avoids harsh edges while still feeling confident and modern. Its rounded finishing and solid color create an upbeat, slightly playful voice suited to casual, people-forward messaging.
The design intention appears to be a modern, rounded sans that balances geometric clarity with softened terminals for a more welcoming feel. It aims to deliver strong visual impact without sharpness, prioritizing clean shapes, consistent weight, and easy readability in display-led settings.
Numerals and capitals carry strong, poster-like presence, with ample internal space and consistent corner treatment that keeps the set visually unified. The punctuation and dots appear substantial and clear at display sizes, reinforcing the font’s emphasis on legibility and graphic simplicity.