Sans Other Ifdi 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, branding, packaging, retro, stencil, industrial, playful, futuristic, distinctiveness, stencil effect, graphic texture, display impact, geometric, modular, rounded, cutout, punchy.
A heavy geometric sans with rounded outer curves and distinctive cut-in gaps that read like stencil breaks or inktraps. Many bowls and counters are formed as near-circles (notably O/0 and related forms) with a consistent vertical interruption, while straights stay monoline and clean. Terminals are generally blunt, and several letters use simplified, modular construction (e.g., angular joins and compact apertures) that gives the alphabet a rhythmic, engineered texture across text.
Best suited to display applications where its segmented geometry can be appreciated: bold headlines, posters, event graphics, packaging, and distinctive wordmarks. It can also work for short UI labels or signage when set large enough that the cut-in breaks don’t compete with legibility.
The repeated cutouts give the face a mechanical, poster-era energy that feels both retro and slightly sci‑fi. Its chunky silhouettes read confident and lively, with a playful edge created by the unusual counter shapes and segmented forms.
The design appears intended to deliver a strong, modern sans voice while differentiating itself through consistent stencil-like breaks and circular counter construction. The goal reads as creating instant recognizability and a graphic texture in text, balancing solid mass with controlled cutouts for visual character.
The internal breaks become prominent at display sizes and create a strong pattern in words, especially in rounds like O, Q, and numerals such as 0 and 8. In dense settings the stencil-like interruptions can visually fuse into a repeating stripe motif, making spacing and size choices important for clarity.