Sans Superellipse Hunay 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aago' by Positype, 'Kommon Grotesk' by TypeK, 'Palo' by TypeUnion, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, retro, punchy, playful, maximum impact, space saving, high visibility, geometric character, blocky, compact, sturdy, rounded corners, superelliptic.
A compact, heavy sans with rounded-rectangle (superellipse) construction and softly chamfered corners. Strokes are consistently thick with minimal modulation, producing dense counters and strong vertical emphasis. Curves read as squarish rounds (notably in O/C/G and the bowls of b/d/p/q), while terminals are blunt and clean. The lowercase shows a two-storey g and a single-storey a, with tight apertures and a generally closed, robust rhythm that favors solidity over delicacy.
Best suited to display settings where impact and compactness are desirable, such as headlines, posters, logos, packaging, and short, high-contrast signage. It can also work for emphasis text in UI or editorial layouts when used sparingly, but the dense counters suggest avoiding long passages of small body copy.
The overall tone is bold and assertive with a slightly retro, workmanlike flavor. Its squared-round geometry gives it a friendly edge while still feeling utilitarian and forceful, making it come across as confident and attention-seeking rather than refined.
The design appears intended to deliver maximum visual weight in a compact footprint, using rounded-rectangle geometry to balance toughness with approachability. It prioritizes clear silhouette recognition and strong typographic color for attention-driven applications.
Spacing appears visually tight at display sizes, reinforcing a compressed, poster-ready texture. Numerals are heavy and compact, matching the uppercase’s blocky proportions, and the punctuation and dots read as sturdy, circular forms that hold up at large sizes.