Sans Normal Obrod 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, sporty, modern, impact, clarity, modernity, approachability, geometric, rounded, compact, blocky, clean.
A heavy, geometric sans with broad proportions and large, open counters. Curves are built from near-circular bowls and smooth arcs, while verticals and horizontals stay straight and even, producing a steady, low-modulation rhythm. Terminals are predominantly blunt and clean, with occasional subtle rounding that keeps the texture approachable rather than sharp. The overall silhouette is compact and sturdy, with simple joins and clear interior spaces that hold up well at large sizes.
Best suited for headlines, posters, and branding where strong presence and immediate readability are priorities. It can work well on packaging and signage, especially when ample spacing and larger sizes are used to manage its dense typographic color.
The font conveys a direct, high-impact tone that feels energetic and self-assured. Its rounded geometry and straightforward construction add a friendly, contemporary character, making it read as bold without feeling aggressive.
The design appears intended as a high-impact, contemporary sans that emphasizes clarity and visual punch through simple geometry, large counters, and consistent stroke weight. It prioritizes bold recognition and a clean, modern rhythm for display-focused typography.
In the sample text, the dense weight and wide letterforms create strong word shapes and a dark, uniform color on the line. Numerals match the same robust, geometric logic, supporting cohesive headline and display setting.