Sans Normal Itlab 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Breaking Kingdome' by Adita Fonts, 'Midnight Sans' by Colophon Foundry, 'Brigends Expanded' and 'Super Rich Expanded' by Multype Studio, 'Otoiwo Grotesk' by Pepper Type, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, friendly, retro, chunky, punchy, impact, approachability, retro flavor, display clarity, brand presence, rounded, geometric, soft corners, compact, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniform and largely monolinear, with smooth curves on bowls and generously radiused corners on joins and terminals. The lowercase shows single-story forms (notably a and g) and simplified construction, while the uppercase stays blocky and stable with wide, open shapes. Overall spacing reads tight and massy, creating a dark, continuous texture in text and strong silhouette-driven letterforms in display sizes.
Best suited to display applications where weight and width can carry the layout: posters, headlines, retail signage, packaging, and bold brand marks. It can work for short UI labels or callouts, but the dense color and tight counters suggest avoiding long-form text at small sizes.
The font communicates a bold, approachable personality with a distinctly retro, sign-painting-adjacent energy. Its soft geometry and chunky forms feel cheerful and informal, prioritizing impact and friendliness over restraint or delicacy.
The design appears intended to deliver maximum visual presence with rounded, geometric simplicity—an all-purpose display sans that reads as friendly and contemporary while nodding to mid-century and pop-forward aesthetics.
Round letters like O, Q, and G keep a near-circular feel with slightly flattened horizontals, while diagonals (V, W, X, Y) are broad and sturdy rather than sharp. Numerals match the weight and curvature of the alphabet, giving a cohesive, poster-like rhythm across mixed alphanumeric settings.