Sans Normal Itlat 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, athletic, punchy, contemporary, friendly, impact, legibility, brand presence, display strength, modern utility, blocky, rounded, bulky, compact, high-impact.
A heavy, wide sans with compact counters, rounded corners, and broadly squared curves that give letters a sturdy, block-like silhouette. Strokes are consistently thick with only modest modulation, and terminals are mostly flat, keeping edges crisp while preserving a softened, engineered feel. The shapes lean toward geometric construction—round letters are close to circular but slightly flattened, and many forms have generous interior curves paired with tight apertures. Spacing and proportions emphasize mass and stability, producing strong word shapes that read as solid, uniform blocks at display sizes.
Best used for headlines, large-scale typography, and short bursts of copy where maximum impact is desired. It works well for branding marks, packaging callouts, sports and event promotions, and bold interface or signage applications where quick recognition and strong presence are important.
The overall tone is bold and assertive with a sporty, no-nonsense attitude. Its wide stance and dense color create a loud, promotional energy, while the rounded geometry keeps it approachable rather than aggressive. It feels contemporary and utilitarian, suited to situations where clarity and impact matter more than refinement.
The design appears intended to deliver a highly legible, high-impact sans with a wide footprint and a friendly geometric flavor. Its consistent stroke weight, simplified terminals, and compact counters suggest a focus on strong display performance and confident brand communication.
Curved forms show a distinctive “scooped” or notched impression in places where bowls meet stems, adding personality without becoming decorative. Numerals and capitals maintain the same broad, weighty rhythm, and the font’s strong horizontal emphasis makes lines of text feel anchored and stable.