Slab Normal Gupo 9 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, sports branding, bold, sturdy, retro, industrial, assertive, display impact, rugged clarity, retro utility, brand authority, blocky, compact, bracketed, ink-trap-like, headline.
A heavy, block-built slab serif with squared forms, short rectangular serifs, and subtly rounded corners that keep the mass from feeling brittle. Strokes are mostly uniform, with small notches and squared interior counters that create a slightly chiseled, poster-ready texture. The lowercase follows a sturdy, compact construction with single-storey forms (notably a and g), and the numerals are broad and boxy with tight apertures, maintaining consistent color across lines. Overall spacing and proportions favor impact and stability over delicacy, producing a dense, graphic rhythm in text.
Best suited to headlines, titles, and short blocks of copy where its dense texture and slab structure can project authority. It works well for posters, packaging, labels, and signage that need a rugged, high-impact presence, and can also support sports or team-style branding where bold, sturdy letterforms are desired.
The tone is confident and no-nonsense, with a vintage, workwear feel that reads as strong, practical, and attention-grabbing. Its chunky slabs and squared detailing evoke classic poster typography and utilitarian labeling, giving it an assertive, slightly nostalgic voice.
The font appears intended as a dependable, high-impact slab for display use, combining straightforward, workmanlike construction with small geometric cut-ins to keep the forms crisp and recognizable. Its overall goal seems to be strong legibility at larger sizes and a classic, poster-oriented voice without ornate detailing.
The design shows deliberate internal cut-ins and squared counter shaping that help define letters at large sizes and add personality to otherwise plain slabs. The heavy weight tends to close openings in smaller settings, so it visually rewards generous size and straightforward copy.