Sans Normal Obmoj 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'European Sans Pro' by Bülent Yüksel, 'Ciutadella Display' by Emtype Foundry, 'Humble Manford Font Duo' by Jinan Studio, 'Basic Sans Cnd' by Latinotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, approachable, cheerful, impact, approachability, playfulness, display emphasis, rounded, soft corners, bulky, compact, stubby terminals.
A heavy, rounded sans with broad curves and softened joins that keep the texture smooth and uniform. Counters are generally open but compressed by the weight, producing a dense, poster-like color in text. Terminals are mostly blunt with subtly rounded corners, and many forms lean toward circular construction (notably O/C/G), while straight-sided letters (E/F/T) stay blocky and stable. Lowercase shows a single-storey a and g, a short-armed r, and a compact t, reinforcing an informal, chunky rhythm.
Best suited to headlines and short phrases where its mass and rounded forms can work as a strong graphic element. It fits playful branding, packaging, stickers or labels, event posters, and bold signage, and can also serve as emphatic callouts or UI highlights when used sparingly.
The overall tone is friendly and upbeat, with a slightly cartoony sturdiness that feels inviting rather than severe. Its rounded geometry and thick strokes create a confident, energetic voice suited to attention-grabbing messaging.
The design appears aimed at delivering maximum impact with a friendly, rounded personality—prioritizing bold legibility and a soft geometric feel for contemporary, approachable display typography.
In running text the bold weight creates strong presence and reduced internal whitespace, so spacing and counters become key to maintaining clarity. The numerals match the same rounded, sturdy construction and read well at display sizes.